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A new law in Utah shields consumers from fraud involving artificial intelligence



Salt Lake City, Utah – To shield consumers from potential fraud or dishonesty by artificial intelligence systems, Utah Governor Spencer Cox has signed Senate Bill 149 (Artificial Intelligence Amendments) into law.

The law also requires the state to conduct further research on emerging technologies and how they may benefit or harm its citizens.

The law places responsibility for any consumer fraud on the firms that employ artificial intelligence (AI) to engage with customers, rather than on artificial intelligence (AI) or AI companies.

“You can’t blame the A.I. You have to take responsibility in your interaction with the consumer,” said Margaret Woolley Bussee, Executive Director of the Utah Department of Commerce.

The law improves consumer transparency. They have the right to request clarification on whether they are speaking with an AI chatbot or a real person when communicating with an online customer support agent.

Customers must notify the Utah Division of Consumer Protection of any issues using artificial intelligence (AI) in order for the law to be enforced.

According to Woolley Bussee, the law does not simply protect consumers. Additionally, funding is provided for the establishment of a policy and learning lab, which will employ specialists to stay up to date with AI developments and comprehend how they are progressing.

“There are a lot of amazing opportunities we can use A.I. for in our state,” she said.

According to Woolley Bussee, the facility will help new companies learn how to employ artificial intelligence (AI) properly.

The lab will also keep an eye on artificial intelligence to foresee unforeseen issues before they become dangerous.

She stressed the need to prevent a recurrence of the social media incident, in which harm to consumers and children materialized quickly, taking everyone by surprise, and making it challenging to control social media businesses after the damage was done.

“We don’t want the same thing to happen. We want to keep our eyes on A.I.,” she said.

She claimed that by taking this strategy, Utah law would be able to adapt to developments in emerging technologies.

Professor of cybersecurity at UVU Brandon Amacher has backed lawmakers in Utah in their efforts to pass laws addressing artificial intelligence (AI), which is developing and changing more quickly than expected.

“The safer and more secure we can make the public feel about implementing A.I. into their business, their everyday life, their consumer habits, the better it will be for everyone,” he said.


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